Revenue Autopilot

WHAT AN OPPORTUNITY IS. A demand spike you could match. Regulars who have gone quiet. A hot day for your terrace. Celebration demand near you. Happy guests worth asking for a review. Or a gap in your listing that cost you searches. Each one arrives with the evidence that produced it and a grounded estimate, and each one expires after a week so the page is never a graveyard.

YOU APPROVE OR YOU DISMISS. Nothing fires on its own unless you set it to.

THE HELD-BACK CONTROL GROUP, which is the thing that makes this different from every marketing tool you have been sold. When an opportunity goes out, FIFTEEN PER CENT OF YOUR ELIGIBLE FANS ARE PUT IN A CONTROL GROUP AND NEVER TOLD. Afterwards we compare what the told group did against what the untold group did, and the difference is what you actually gained. The page says so on the screen: so many notified, so many held back as a control.

HOW THE RECEIPT IS COMPUTED, honestly. Covers are real: arrivals at your venue, matched to who was told and who was not. The lift is the gap between the two groups. THE EURO FIGURE IS MODELLED, not read off your till: it multiplies those verified covers by an average spend and subtracts what the discount cost. So treat the cover count as fact and the money as a careful estimate.

AUTOPILOT PROPER. You can let chosen kinds run without you, inside your own caps: your maximum discount, how many a week. One kind can never auto-run: the one that wants to change your listing, because that edits your page rather than offering a discount and a page edit always needs a person.

THIS ONE NEEDS A PAID PLAN.