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What people within reach of you searched for and did not find. Not a forecast and not an opinion: real searches, counted, in your own district. It is the one screen that shows you revenue that walked past your door.
REAL SEARCHES, FROM THE LAST THIRTY DAYS, in the districts your venues are in. Nothing to set up and nothing to switch on.
A CRAVING HAS TO BE ASKED FOR AT LEAST EIGHT TIMES before it is named. One person looking for something unusual is not a market, and a page full of ones would be noise dressed as insight.
THE MONEY FIGURE IS GATED ON PURPOSE. The euro number beside a craving is the count multiplied by the real average member spend near you, and it only appears once there are enough real recorded spends to mean anything. Until then you get the count and no money. A euro figure built on two bills would be a guess with a currency symbol on it.
WHY THIS SCREEN MATTERS MORE THAN IT LOOKS. Everything else here tells you how you are doing. This tells you what you are not doing, which is the only number that can grow.
THERE IS A SECOND VERSION ON YOUR LISTING, called What people wanted from you, which is narrower: searches that almost matched you and did not, with the one thing that turned them away. The count is free. The list of specific fixes needs a paid plan.
IF A VENUE HAS NO DISTRICT SET, the page tells you so, because without one there is no near to measure.
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