A place in the weekend guide

WHAT IS IN IT. Up to five live offers, up to four places that genuinely opened in the last fortnight, one hidden gem, a published food route, and the weather.

HOW YOU GET IN. By having something real to be in it with. The offers are pulled from live offers; the new places are pulled from venues actually added in the last fourteen days; the gem is chosen by a score. There is no list to join and nothing to ask for.

ONE THING TO WATCH. Only an offer that runs everywhere is eligible. If you have made an offer exclusive to your own Storefront visitors, that is what it stays, and it will not appear in the newsletter. That is correct, it is what exclusive means, but it is worth knowing when you are choosing which kind to make.

IT IS DRAFTED, NOT AUTO-SENT. The weekend guide is written as a draft and a person reviews it before it goes. If there is no material, nothing is drafted at all rather than an empty letter being sent.

OPENS AND CLICKS ARE TRACKED, so being in it is measurable rather than a favour nobody can see.