My numbers

THE HEADLINE. Thirty days of profile views against the thirty before. Your clicks from Google's own figures. And total actions, which is route requests plus phone taps plus website taps plus shares, because a view that led to nothing is not worth counting on its own.

THEN THE REST. Your funnel. Your series over time. Your Google numbers. Who your visitors are. How you answer, which is your own reply speed. Shares. Where you stand against comparable venues. And your dine-in money if you use the tables.

YOUR DINE-IN MONEY IS PAID TABS ONLY, so the series is the till's truth rather than what was ordered and never settled.

WINDOWS END YESTERDAY, not an hour ago. Complete days only. That is why today never appears: a part-day next to full ones makes every trend look like a collapse at breakfast.

A SECTION WITH NOTHING TRUE TO SAY IS ABSENT. Not zeroed, not padded, absent. If your visitor mix needs a minimum number of visits before it means anything, you see nothing until it does. A missing section is telling you the honest thing, which is that we do not know yet.

PRINT IT. There is a print version that stands on its own, for a bank, a landlord, a partner, or whoever needs a page about your business that you did not write yourself.