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Students Club

A student rate you agree with our desk, honoured against a student's own card at your counter. The floor is fifteen per cent, because below that it is not worth a student's walk. You check it by scanning their card on the Pass.

THE RATE IS AGREED, NOT SWITCHED ON. You tell our desk the percentage and we set it. It is not a field in your portal, deliberately: a number that earns you placement and costs you money is one we want on the record as having been agreed rather than typed at midnight.

FIFTEEN PER CENT IS THE FLOOR. Below that the rate does not exist at all. A five per cent student discount is not an offer, it is a disappointment with a badge on it, and it would make the whole club worthless.

IT IS HONOURED ON TAKEAWAY, which means it needs takeaway switched on. With takeaway off, the student price quietly disappears from your page. That catches people out, so check it.

THE PUBLIC WORDING IS GENERATED, NOT TYPED. Your page says the rate as a proper sentence, which means it translates into all four languages and cannot be dressed up into something it is not.

THERE IS A SEPARATE FREE TEXT STUDENT LINE you can write on your listing yourself. It is display copy, a sentence about what you do for students. It is NOT the honoured percentage and nothing checks it, so do not put a number in it that disagrees with your real rate.

HOW YOU CHECK A STUDENT AT THE COUNTER. Scan or type their card code on the Pass. You get back their name and their university, or a refusal if the card has expired. You are never guessing from a lanyard.

NEW VENUES ARE ANNOUNCED TO STUDENTS, so joining the club is itself an introduction rather than just a line on your page.

Wie das aussieht A student orders a takeaway. At the counter you type their card code into the Pass, it comes back with their name and their university, and you apply the rate. You have a customer who is in town for three years, eats out constantly, has no money, and now has a reason to choose you every single time.
Gut zu wissen Students are the single most repeat-prone customers on this island and the least loyal to anybody who does not give them a reason. Pick a rate you can live with in term time and it pays for itself in frequency.

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